Google joins the C2PA steering committee to develop a standard to label AI content via metadata alongside Adobe, the BBC, Microsoft, Sony, and others 公司相機收購

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plan is similar to one announced two days earlier by Meta, another Silicon Valley giant.Share full articleGoogle said it would explore how to incorporate the digital certification into its own products and services.Credit…Jason Henry for The New York TimesBy Tiffany HsuReporting from San FranciscoFeb. 8, 2024Google, whose work in artificial intelligence helped make A.I.-generated content far easier to create and spread, now wants to ensure that such content is traceable as well.The tech giant said on Thursday that it was joining an effort to develop credentials for digital content, a sort of “nutrition label” that identifies when and how a photograph, a video, an audio clip or another file was produced or altered — including with A.I. The company will collaborate with companies like Adobe, the BBC, Microsoft and 公司相機收購sony to fine-tune the technical standards.The announcement follows a similar promise announced on Tuesday by Meta, which like Google has enabled the easy creation and distribution of artificially generated content. Meta said it would promote standardized labels that identified such material.Google, which spent years pouring money into its artificial intelligence initiatives, said it would explore how to incorporate the digital certification into its own products and services, though it did not specify its timing or scope. Its Bard chatbot is connected to some of the company’s most popular consumer services, such as Gmail and Docs. On YouTube, which Google owns and which will be included in the digital credential effort, users can quickly find videos featuring realistic digital avatars pontificating on current events in voices powered by text-to-speech services.Recognizing where online content originates and how it changes is a high priority for lawmakers and tech watchdogs in 2024, when billions of people will vote in major elections around the world. After years of disinformation and polarization, realistic images and audio produced by artificial intelligence and unreliable A.I. detection tools caused people to further doubt the authenticity of things they saw and heard on the internet.Configuring digital files to include a verified record of their history could make the digital ecosystem more trustworthy, according to those who back a universal certification standard. Google is joining the steering committee for one such group, the Coalition for Content Provenance and Authenticity, or C2PA. The C2PA stand

▲Vision Pro開賣在即。（圖／9to5mac）

記者陳俐穎／綜合報導

Apple Vision Pro預購在即，據TrendForce表示，Vision Pro是Apple 擴大虛擬頭戴裝置市場規模的重要布局，同時也可藉該產品躋身VR/AR市場，成為技術創新的先驅。若首購熱烈，預估2024年Vision Pro出貨量有機會達50到60萬台。

TrendForce表示，Vision Pro發表後使空間運算（Spatial Computing）備受矚目，允許用戶以自然直觀的方式與虛擬物件互動，一定程度上也為產業提供新意。同時，公司相機收購sony於CES 2024宣布開發的XR頭戴設備主打空間內容創作的直觀操作與互動，也帶有空間運算的概念，且CES 2024可見Qualcomm、HTC、華碩、佐臻、雷鳥等紛紛展示VR、AR相關產品，應是預期Vision Pro有望帶起VR/AR產業熱度。

Vision Pro面臨的主要挑戰在於續航不夠、應用不足以及價格不斐，然而，依目前來看部分瓶頸有望解套。續航方面， Vision Pro雖需外接電源或使用行動電源，但其並非主攻遊戲，且使用者無須大幅移動，因此外接電源並非難事，行動電源兩小時的續航力與目前主流VR設備相當。

應用方面，Vision Pro甫發表後，蘋果便推出開發者工具、兼容性評估平台等，不僅現有應用程式可無縫轉移，開發者在創建新服務也幾乎無門檻，加上目前有UEVR工具可將一般遊戲轉為VR所用，品牌效應強大，故應有更多機會可衍生出多元的應用。價格方面，3499美元乍看雖高，在應用足夠、體驗良好、品牌忠誠度較高等前提下，3499美元的售價應仍會引起市場搶購。此外，若後續真的如市場盛傳將推平價版，則高價的Vision Pro反而能凸顯價差，刺激平價版的購買意願。

Vision Pro所採用的Micro OLED顯示器，現階段是以台積電CMOS背板，搭配日本大廠公司相機收購sony進行蒸鍍製程的組合獨家供應。

TrendForce表示，Micro OLED目前生產良率仍僅約五成，除了導致兩片Micro LED兩片面板的售價高達700美元，也限縮今年公司相機收購sony實際能供貨的面板數量，預估約100萬片，顯示出Micro OLED無疑是目前影響Vision Pro在壓縮成本效率，以及擴大出貨規模中最具決定性的關鍵零組件。

因此，增加Micro OLED供應商也自然成為Apple供應鏈管理的當務之急。除了公司相機收購sony，據了解Apple也積極的評估並拉攏中國Micro OLED大廠視涯（SeeYA），預計最快2024年第三季視涯就有機會以第二供應商的姿態加入供應行列。

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